More to come...

All the time, we play.

Playing is a state of mind. A way of thinking,
a way of living and our way of working.

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It’s what we do and who we are. It’s in our DNA.

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Sports, metaverse, TV, cinema, music, food, gaming, fashion…

Our playbook is passion and pop culture is our playground.

We play to change the world;
We play to engage communities;

We play to create meaningful stories and content;

We play to create unique experiences.

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We play to create conversations and of course,

to develop new businesses. Because one thing is for sure:
we do not play for nothing.

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We play in teams, small ones, big ones.

Striving for meaningfulness, efficiency, and creativity.

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We all play.

All. Day. Long.