All the time, we play.
Playing is a state of mind. A way of thinking,
a way of living and our way of working.
It’s what we do and who we are. It’s in our DNA.
Sports, metaverse, TV, cinema, music, food, gaming, fashion…
Our playbook is passion and pop culture is our playground.
We play to change the world;
We play to engage communities;
We play to create meaningful stories and content;
We play to create unique experiences.
We play to create conversations and of course,
to develop new businesses. Because one thing is for sure:
we do not play for nothing.
We play in teams, small ones, big ones.
Striving for meaningfulness, efficiency, and creativity.
We all play.
All. Day. Long.